It is such a privilege to be able to speak with brilliant women in STEM, and I’m lucky that my work casting for Hearst has allowed me to do so many times over. I reached out to engineer influencers Susan Martínez and Melendez-Misner who shared their mentorship story here at OprahDaily.com.
Here’s a little throwback to some of my earlier work, a 2020 Jansport mental health campaign I cast alongside Ruby Pseudo.
I love to cast using Instagram hashtags to discover new potential talent. For this Delish x Coca Cola casting I spent hours researching food blogger hashtags until I landed on Eliyashira Franco’s page and reached out to her to see if any of her delicious food recipes came from her family heritage. She shares here Puerto Rican-derived dish, Loaded Arañitas, here at Delish.com.
For this branded content casting, I discovered Jenny Hicks and Vanessa Hernandez on Instagram and immediately reached out. These two amazing women formed a consulting firm focused on social activism and ending racism. Check out their empowering story here at OprahDaily.com.
It’s always a pleasure to work with Hearst casting for branded content. In this article with Delish sponsored by Coca Cola, I got to cast diverse families who have passed down family recipes. Ariel shared her traditional Cajun/Creole dish for ”hearty dirty rice” that she makes at home with her partner Gregory. Take a look at Ariel’s recipe here at Delish.com.
Obscure casting is kind of my thing— that’s why when Hearst needed to cast an ASMR artist for their newest branded content campaign with Carolina Herrera and Elle magazine, they turned to me. Step into a virtual beauty shop with ASMR voices here at Elle.com.